A chance meeting with Canadian Frank Swain at the MIDEM World Music Festival in Cannes, France during the early 1990's introduced Gary and Ken to the concept of the Music Interactive Display Unit.

In February of 1995, Holborne's first placement of a unit took place at the "Australian Geographic" store at Sydney's Darling Harbour, offering customers the unique opportunity of sampling music before making a purchase. Popularity among the public was quickly matched by retailers who relished the self contained nature of the units and the fact that a minimal amount of floor space could return attractive profits.

Initially targeting the non-traditional marketplace, Holborne now have more than 1500 Music Interactive Display Units placed throughout Australia in souvenir outlets, tourist attractions, airports, bookshops, gift stores, museums and newsagencies. Holborne's clientele includes such retailers as Australian Geographic, Angus & Robertson, Myer, Downtown Duty Free, City International Duty Free, Aboriginal Cultural centres as well as major tourist attractions such as Cairns Skyrail, Ayers Rock Resort, Centrepoint Tower and the Sydney Aquarium.

Backed by nation-wide sales and technical support team, Holborne Australasia's sales are escalating considerably. Given the projected exponential increase in tourist numbers bolstered by the impact of the Sydney 2000 Olympics and the fact that the city is now a major focus of international film production at Fox Studios, being just two examples, the boundaries are limitless. It is testament to the success of Holborne's initiative that mainstream big names in the music retail industry now feature Holborne Interactive Units in their major outlets.

Which is not to say that Holborne have forgotten their roots....that first placement in Darling Harbour's "Australian Geographic" store is still operating very successfully!